Emoji or smileys. We all know them, and use them on a daily basis. No text or Whatsapp message is sent without them, and even in emails they’re becoming more and more prominent.
Whether you’re a lover or a hater, emoji aren’t going away any time soon.
And why not take advantage of these little expressive faces, and use them in surveys? You can add them as answer options in a rating scale, for example, or to add some ‘pizzazz‘ to the question itself. You can also use them in your email invitations, e.g. when you wish to embed the first survey question.
Emoji are handled the same way as regular text. So you don’t have to worry about them not showing up in specific email engines, and you also don’t have to import them first into your media library, which you would have to do if you want to add images to your survey.